Hot chocolate in Paris... best ever...

It was a cold November day in Paris, and I found myself near the majestic Eiffel Tower, bundled up in a long black coat, hat, scarf, and gloves. Despite my layers, I still felt cold. Even though it wasn't snowing, the frosty air nipped at my nose.

Stepping into a cozy café, I was greeted by a burst of warmth—a refuge from the chill outside. While I thawed, I ordered a hot chocolate (chocolat chaud), and that’s when the magic happened.

The server placed a mug before me, deftly pouring from two jugs simultaneously. One held thick, dark, liquid chocolate; the other, steamed milk. As I took that first sip, I was transported. It was like sipping from a cup of heaven—a taste that lingered long after the last drop.

In that moment, I recalled the movie “Chocolat”, one of my personal favorites, where ancient Maya revered cacao as the drink of gods, possessing mystical properties. This Parisian hot chocolate became my personal elixir.

Despite countless attempts, I’ve never been able to recreate it at home. And every subsequent hot chocolate, no matter where I tried it, paled in comparison.

Three Lessons for Business:

1. Crafting Moments of Delight: Just like that Parisian café, businesses can create moments that linger. Surprise your clients with unexpected gestures—a handwritten note, a personalized recommendation, or a thoughtful gift. These small touches elevate the ordinary to the extraordinary.

2. Invoke the Power of Storytelling: Remember how that cup of hot chocolate transported me to a scene from the movie “Chocolat”? Stories have a magical quality—they connect us, evoke emotions, and leave lasting imprints. In business, weave narratives that resonate with your clients. Share your journey, celebrate their successes, and create a shared story that binds you together. Because behind every interaction, there’s a story waiting to be told.

3. Invoke Emotion: My Parisian hot chocolate wasn’t just about taste; it evoked emotion. In business, aim for experiences that resonate on a deeper level. Whether it’s exceptional customer service, a beautifully designed website, or a heartfelt thank-you, evoke feelings that clients will carry with them.

So, my fellow-adventurer on this business journey, how can you infuse a little Parisian magic into your business?

What extraordinary moments can you create that clients will savor for years to come?

Here's to crafting many delightful, "chocolate-inspired" moments in your business,

Lenore